In 1970 British Harper’s Bazaar merged with the iconic 60s magazine Queen. In the 21st century, most people had forgotten why it was Harpers & Queen, and not the more obvious and internationally known Harper’s Bazaar. To change the name from Harpers & Queen to Harper’s Bazaar was deemed too radical and confusing for the reader. The first decision was to stop the emphasis being equal between Harpers and Queen, the magazine titlepiece became HARPERS & Queen, then HARPER’S Bazaar, and then in September 2007, it became Harper’s BAZAAR. In its first reappearance as Bazaar since 1970, Creative director Sheila Jack approached Barnes to be a typographic consultant. Barnes recommended typefaces that would be quintessentially ‘English’, the modern Brunel and a brand new interpretation of the first Clarendon. The end result was a magazine that appeared to be part of the larger international fashion brand, but also retained the quirkiness and Englishness associated with Queen in the 60s and Harpers & Queen in the early 1980s.